This is part 4 of Tim’s series on branding, to read the other parts, click here. Business trips are fraught with stress and surprises. I use to do a lot of traveling, and the one thing that I could look forward to every trip was the Heavenly Bed at the Westin Hotels. No matter what, I …
This is part 3 of Tim’s series on branding. To read the other parts, click here. What came first? Brand or Company Culture? When I first wrote that question, I honestly had to step back a moment, scratch my head, and question my sobriety. Then I realized, Brand and Culture are symbiotic parts of a …
This is part 2 of Tim’s series on branding. To read the other parts, click here. Brands are NOT your logo A friend asked me to create a logo for her. She had this very specific idea in mind and began to share her vision. I swear I drifted off for a moment after listening …
This is part 1 of Tim’s series on branding. To read the other parts, click here. The concept of Brand can feel as elusive as a penguin in a clown suit, but it’s a necessity for any company. Let me repeat that — it’s a necessity folks! I’m sure some of you are already slowly moving …
At Corporate Three Design, we approach marketing businesses in 3 categories: Foundation Promotion Generation We’d like it to work in a linear path, but that’s rarely the case. If an organization has their overall business foundation in place, and they create a new product or division, they need to address the marketing foundation before promoting …
So you need a logo. You have your big idea, you have a name, you have a business plan, and you are ready to move forward with what will hopefully be your retirement plan. BUT, there’s a problem, you don’t have awareness. You don’t have a website for anyone to find information about you, and …
The purchase of a good domain name should be factored into discussions of the overall branding process itself. Follow these simple steps for choosing an awesome domain name for your company or small business. 1. Do Your Research Before buying anything from a domain name service or web hosting company, research the domain name you’ve …
To launch the new brand, Corporate Three Design was chosen to design all corporate identification, including a new logo, affiliate logo identification system, yard signage, stationery, print collateral, electronic office communication and website re-branding elements. Last night marked the grand opening of Nebraska Realty’s new corporate offices. Our own Jeff Walker was there to experience …