This is part 1 of Tim’s series on branding. To read the other parts, click here. The concept of Brand can feel as elusive as a penguin in a clown suit, but it’s a necessity for any company. Let me repeat that — it’s a necessity folks! I’m sure some of you are already slowly moving …
Educating our clients about the value of ongoing content creation for their websites is an everyday challenge. We can try and explain the benefits that fresh content provides through the lense of SEO or brand awareness, but if a client hasn’t established an internal approach to writing new content (and isn’t willing to pay for …
The C3Design team met for donuts and coffee on Friday at the new Dunkin’ Donuts location within Do Space, Omaha’s community technology library. Carolyn also arranged a short tour of the space so the team could see what all the hype is about. Check out the photos from our visit below! If you are in …
Don’t tell the other projects, but this is my favorite one to work on. I’ve learned to control the constants, but each year comes with its own challenges. Here is the condensed version of the process I go through and a few of the things I learned this year. 1. Start Early Our client work …
A recent study, conducted in collaboration with Sonos and Apple Music, has found that music in the home increases togetherness and closer “proximity.” Researchers asked 30,000 individuals about their behaviors and tendency to listen to music at home and they outfitted a number of homes with Sonos and Apple gear to examine the relation between …
never settles. So, when the idea of making breakfast in the office was getting tossed around earlier this week, I knew we were in for a treat. We prepared everything from hashbrowns and bacon, to pancakes (chocolate or blueberry) and sausages. Andrew even manned an omelet station armed with a variety of delicious ingredients. Are you …
This year we witnessed a weekend fire that ravaged one of the most popular and historic corners in Omaha’s Old Market. The extent of the destruction is noticeable. However, the amount of support from Old Market patrons and Omaha citizens has been profound. The staff from M’s Pub took over the Nite Owl kitchen on …
We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …
It’s usually the first place mentioned by Omaha residents trying to entice to tourists to visit. Or the first place mentioned by tourists trying to relate to residents. And while it can be hard at times to explain just how cool Omaha really is, the Old Market needs no convincing. The Old Market is home …
This musing launched a long discussion here in the studio about the song Freebird’s place in rock culture, the history of people yelling it at concerts, and the wondrous world of live rock jams that never seem to end. And we thought: “We should make a playlist of those.” So this month’s playlist consists purely of …