Content Creation: From Start to Finish

Educating our clients about the value of ongoing content creation for their websites is an everyday challenge. We can try and explain the benefits that fresh content provides through the lense of SEO or brand awareness, but if a client hasn’t established an internal approach to writing new content (and isn’t willing to pay for …

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What We’re Listening To: February Playlist

A recent study, conducted in collaboration with Sonos and Apple Music, has found that music in the home increases togetherness and closer “proximity.” Researchers asked 30,000 individuals about their behaviors and tendency to listen to music at home and they outfitted a number of homes with Sonos and Apple gear to examine the relation between …

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Photo Study: TGIF! Breakfast

never settles. So, when the idea of making breakfast in the office was getting tossed around earlier this week, I knew we were in for a treat. We prepared everything from hashbrowns and bacon, to pancakes (chocolate or blueberry) and sausages. Andrew even manned an omelet station armed with a variety of delicious ingredients. Are you …

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Immersive Storytelling and Marketing

We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …

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What We’re Listening To: The Cage

This musing launched a long discussion here in the studio about the song Freebird’s place in rock culture, the history of people yelling it at concerts, and the wondrous world of live rock jams that never seem to end. And we thought: “We should make a playlist of those.” So this month’s playlist consists purely of …

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Happy New Year: Celebrating 2015

It has become sort of a tradition for the team to seek out a meal at a delicious local Omaha restaurant followed by a few frames of bowling at West Lanes. This year we decided the drinks were almost as important as the food itself and chose Benson Brewery. The restaurant is located in the heart …

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