Background Terms Before we get into the meat of the algorithm changes, here are a few terms you’ll need to know. YMYL (Your Money or Your Life) Pages Pages on a site that contrast benefits of a product/service/advice/etc that could have a negative impact on lifestyle or money. For instance, pages that offer information such …
Generally speaking, any tactic that aims to grow this traffic by improving your website’s value or authority is considered search engine optimization (SEO). SEO can be performed a number of ways, but two of the most popular tactics for improving a site’s SEO include content marketing and link building. Content creation has recently become a …
If you haven’t heard, Google Maps underwent a major update in March 2017. Google Map Maker, the editing engine responsible for managing the rich display of location information on Google Maps, was shut down completely. For many SEO folks (and spammers) this was a tremendous blow to the traditional order of operations we had become …
an open-source set of web standards developed and promoted by Google. The idea behind AMP is to facilitate and encourage lightning fast load times for mobile sites. Have you ever clicked on a link on your phone, and it took so long to load you just hit ‘back’ and tried a different link? AMP is designed …
For small business owners, visibility in local search results can make or break success on the web. Providing accurate citations for your business across the web on social media profiles, search engines, and local directory listings can guarantee NAP consistency, which is beneficial for both search engines and your customers. What Does NAP stand for? …
Finding or buying a domain name is a critical part of establishing your brand’s online identity The purchase of a good domain name should be factored into discussions of the overall branding process itself. Follow these simple steps for choosing an awesome domain name for your company or small business. Do Your Research on Domain Names …
Wikipedia describes comfort objects as “items used to provide psychological comfort, especially in unusual or unique situations.” Hmmm, sounds an awful lot like your cell phone, doesn’t it? Based solely on this definition, it is difficult to ignore the similarities between a child’s stuffed animal and the average adult’s mobile device. But unlike the use of …
Imagine arriving at a grocery store with your shopping list in hand. You haven’t even entered the store yet and you already know exactly what you want. However, for some reason the doors won’t open unless you agree to wait. Would you? Considering how essential food is for survival, I am guessing that some people …
What Are Backlinks? Traditional backlinks, also called inbound links, are any URL links to your website that appear on another website. According to Google, a link from page A to page B gets interpreted as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and …
In fact, one of the first things we do when taking on a new SEO project is to audit the technology and structure of a site. We start off by asking important questions about content of the site such as: How fast does the site take to load? Is the server overloaded, does it suffer …