Wikipedia describes comfort objects as “items used to provide psychological comfort, especially in unusual or unique situations.” Hmmm, sounds an awful lot like your cell phone, doesn’t it? Based solely on this definition, it is difficult to ignore the similarities between a child’s stuffed animal and the average adult’s mobile device. But unlike the use of …
Imagine arriving at a grocery store with your shopping list in hand. You haven’t even entered the store yet and you already know exactly what you want. However, for some reason the doors won’t open unless you agree to wait. Would you? Considering how essential food is for survival, I am guessing that some people …
Traditional backlinks, also called inbound links, are any URL links to your website that appear on another website. According to Google, a link from page A to page B gets interpreted as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make …
In fact, one of the first things we do when taking on a new SEO project is to audit the technology and structure of a site. We start off by asking important questions about content of the site such as: How fast does the site take to load? Is the server overloaded, does it suffer …
While it is certainly more work to create a fully responsive web site, your business will ultimately reap the benefits by offering your customers access to a faster, well-designed site that is easier to use wherever their devices follow them. What’s the difference between Responsive Web Design and Adaptive Web Design? Responsive Web Design is …
If the world of internet marketing is known for one thing, buzzwords might be it. Terms like inbound marketing, content marketing, growth hacking, website analytics, conversion testing, ROI, KPIs and “the Cloud,” SEO and my new personal favorite: Big Data. Some of you may be familiar with many of them, and that is great, but …