Facebook Pages Design Update: August 2016

You are not alone. Facebook’s latest update to the desktop and mobile interface includes a face lift for brand pages that highlights a new navigational design, more prominent calls-to-action, fewer ads, and simpler profile and cover photos. New Left Tab Navigation Facebook’s former navigational design on brand pages was horizontally oriented across the base of …

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Social Media Marketing Resources for 2017

social media managers are constantly keeping track of platform updates and algorithm changes to deliver the best results. If you manage the social media channels for your company or small business, check out this list of social media marketing resources for 2017 to stay on top of the game. HootSuite For some of the most …

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Mastering Page Insights on Facebook

Believe it or not, there are companies that pay entire teams of social media specialists to answer these questions. However, seeking the answers to these questions doesn’t have to cost you a lot of time and money, or require a team of experienced specialists. Once you’ve identified your target audience, the analytics data from Facebook’s Page …

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Finding Your Audience on Social Media

While much of it has to do with the quality of the content you’re posting, another reason could be that your brand is simply not engaging your audience in the right places. Every brand’s target audience is different. Engaging yours can only be done with a thorough assessment of your audience’s unique makeup, including where …

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Social Media Automation Tools That Save Time

There are individuals who have created entire businesses around the managing of social media accounts for large companies and public figures. But how do they find the time in their daily schedules to monitor, engage, and share all of that content? Short answer: They don’t. A new wave of incredibly useful tools and services allows …

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