Content Creation: From Start to Finish

Educating our clients about the value of ongoing content creation for their websites is an everyday challenge. We can try and explain the benefits that fresh content provides through the lense of SEO or brand awareness, but if a client hasn’t established an internal approach to writing new content (and isn’t willing to pay for …

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What We’re Listening To: February Playlist

A recent study, conducted in collaboration with Sonos and Apple Music, has found that music in the home increases togetherness and closer “proximity.” Researchers asked 30,000 individuals about their behaviors and tendency to listen to music at home and they outfitted a number of homes with Sonos and Apple gear to examine the relation between …

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Photo Study: TGIF! Breakfast

never settles. So, when the idea of making breakfast in the office was getting tossed around earlier this week, I knew we were in for a treat. We prepared everything from hashbrowns and bacon, to pancakes (chocolate or blueberry) and sausages. Andrew even manned an omelet station armed with a variety of delicious ingredients. Are you …

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Local Search 101: NAP Consistency

Providing accurate citations for your business across the web on social media profiles, search engines, and local directory listings can guarantee NAP consistency, which is beneficial for both search engines and your customers. What Does NAP stand for? NAP Consistency? NAP stands for NAME, ADDRESS, and PHONE number. Your business’ NAP CONSISTENCY refers to the …

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How To: Get Your Website Back In Action

What happens after you launch a website? Maybe it has been a few months, maybe even a few years, since you pressed that button to make it real. Now you want to take that plunge and refresh it—either to change the look and feel, or overhaul the content. Maybe you’ve heard a bunch of the latest …

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Immersive Storytelling and Marketing

We search for that magic mix that will intrigue customers to purchase and, better yet, create repeat customers. In the last several months I’ve been researching story, more specifically immersive storytelling, and it’s potential use in business to create those loyal repeat customers. Story and immersive storytelling are most often associated in an entertainment context, …

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