Enhancing the Brand for a Network Technology Provider
WRK Systems designs networks, provides IT consulting, installs firewalls, helps with disaster recovery and backups, and offers a host of other technical services for their clients. They strive to exceed expectations and get the job done right the first time.
WRK approached us to define their visual identity and build their website.
Their visual identity needed to speak to the nature of their work - information technology - as well as the high quality of their work. The Corporate Three design team chose typefaces for the logo that are reminiscent of the staunch, dependable nature of an IT department. As an additional design element, we included 3 diamonds to work with the negative space of the ‘k’ and pointing forward as the tech industry keeps progressing. From the outside angle of the diamonds, we mimicked that angle in the ‘i’ of ‘inc’.
Print Design & Collateral
With the logo defined, we incorporated it into their identity package. Business cards, letterhead, envelopes and pocket folders. The angle created by the diamonds and used on the 'i' factored in to multiple places within their identity system tying all of the pieces together.
Custom Web Design, Search Engine Marketing
The angle also became an important part of the website. Our team used it as a design element and a brand differentiator.
To give them an edge in their competitive market, we worked to improve their search engine results using on-page optimization. Our team of SEO specialists identified the appropriate keywords to include throughout page content and ensured that any links or page titles were optimized.
With a strong visual identity and website in place, WRK Systems has the foundation they need to position themselves in front of potential clients and deliver results.